Versace Presents Their Fall Winter ’16 Campaign Video – “Chicago is My Beat”

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Versace is proud to present their Fall/Winter 2016 campaign video “Chicago is My Beat”, shot by Bruce Weber.

“The actor Robert Mitchum once told me, ‘when you first get to a new town, always make friends with a Blonde’. Well, when I got to Chicago, I found my blonde in you, Donatella. I wanted us to visit this city together because of its rich history and the spirit of love and harmony you feel in its music. Chicago is going through a tough time at the moment and could use a little encouragement – just like we all need once in a while. Because the kindness of its people helped me to make these photographs, I feel like I can now call Chicago ‘my beat’.” Bruce Weber 
“Bruce Weber is the true master of our times. His photography is deeply personal and rich, a reflection of the world as he sees it.

It has been my pleasure to enter once again into that world for this Versace campaign. With this new campaign, Bruce gave me my history back.” – Donatella Versace