Tory Burch brings power to her first fragrance with a colourful interpretation of her collection collection, says Rosemin Manji
Classic, yet modern, Tory Burch Eau de Parfum is a fragrance that captures the casual ease and polished optimism that defines Tory’s aesthetic. With key notes of vetiver, grapefruit and mandarin, the scent is a balance of florals. “Fragrance is part of my personal history — my parents each had their favorite scents that are so tied to my memories. When we decided to create a fragrance, we spent a lot of time thinking about what it should be — a balance of femininity and tomboy, citrus and floral, grounded and graceful,” says Tory. The fragrance will be available at all beauty counters in the region and is priced at AED 495 for 100ml.