INTRODUCING TORY BURCH, THE FIRST FRAGRANCE
Tory debuts a distinctive new fragrance and beauty collection.
Tory Burch’s first fragrance is a modern, colorful interpretation of the collection she has created. Classic and unexpected, the fragrance captures the casual ease and polished optimism that define Tory’s aesthetic.
“Fragrance is part of my personal history — my parents each had their favorite scents that are so tied to my memories. When we decided to create a fragrance, we spent a lot of time thinking about what it should be — a balance of femininity and tomboy, citrus and floral, grounded and graceful,” says Tory.
When creating Tory Burch Eau de Parfum, Tory felt it needed to have something grounded to anchor it, like her father Buddy Robinson’s signature vetiver. Vetiver has a dynamic, earthy quality to it — unfussy and unexpected.