They access an audience in digital captivity that log on every day to read what they write. They have revolutionised the realm of storytelling and they claim that it’s just for fun. Fuelled with thoughts, dared with expression, donning new looks and wearing the right attitude, these new age fashion gurus mean serious business. Whatever the subject, these bloggers share one single attribute- passion. With followers in thousands, we speak to the top bloggers of the region,discover some new talent and tap in to their ambition
Want to know which foundation is right for your skin? Need to learn how to perfect the winged eyeliner? What’s all that contouring about? Najla Kaddour is your go-to make-up blogger for all those answers. She brings to you the latest beauty trends, new products, tips and tricks that she uses on her clients. Being a professional make-up artist she tends to go into detail on how to and how not to use a certain product.
Najla has worked with celebrities, local personalities and VIPs on various occasions dolling them up. It was then she faced a lot of beauty related questions from her clients and social media followers and finally decided to launch a blog where they could have the answers to all of them.
Before she features any product on the blog, Najla tries them out herself that ensures readers that it’s not all about advertising the brand. It’s a first hand account of a fellow consumer. “It’s very satisfying to see that I’m able to help other women just by discussing my own beauty concerns. I’m able to share how I resolve these concerns by using certain products and techniques,” Najla shares, “It’s great to see how many women trust your opinion when talking about a product or trend and that gives me a great sense of responsibility.”
Najla’s mood plays a very important role in the look she dons for the day. Certain songs inspire her to dress a particular way. Her mood decides whether to wear the girly, sleek and sophisticated look or to go down the edgy, comfortable and tom boyish lane. As long as she feels confident, she’s always open to explore latest trends. She strongly emphasizes that it is extremely imperative that one stands out with confidence and wears the right attitude. This combination has the ability to make or break your overall look.
“I think we have a lot of underrated fashion talents in Dubai. When I moved to Dubai almost five years ago everyone had very similar styles in fashion but now I feel people aren’t afraid to express themselves. The urban scene is really starting to grow now which I’m really excited about. That coming from a person who grew up in Amsterdam which is known to have the biggest urban fashion scene in the world,” Najla says.
After starting her blog, Najla has had the opportunity to meet some legendary make-up artists and some of her icons. The blogger loves the fact that she gets exclusive access to certain VIP events, which she finds extremely fascinating. With a lot of exciting projects coming up, the artist is constantly improving the content of her blog to cater to a variety of readers. “Hopefully one day, I will be known to inspire women to feel comfortable to try out any look they desire,” Najla states.