DOLCE&GABBANA AND SHISEIDO GROUP SIGN A NEW LICENSE AGREEMENT FOR THE BEAUTY ACTIVITIES OF DOLCE&GABBANA FASHION HOUSE
Dolce&Gabbana and Shiseido Group announced the signature of an exclusive worldwide license agreement. The agreement includes development, manufacturing, and distribution of Dolce&Gabbana’s fragrance, makeup and skincare lines and products by Shiseido Group.
Dolce&Gabbana and Shiseido Group will officially start the collaboration as of October, 1st, 2016 (subject to antitrust authorities’ clearance). Shiseido Group, who offer people the most advanced technology and the finest aesthetics, is one of the largest beauty groups in the world, ranking number 5 worldwide.*
Supported by Masahiko Uotani, Shiseido Group CEO, this partnership confirms Shiseido Group’s vision for 2020, a mid-long term strategy for accelerated global success through both organic growth and acquisitions.
‘‘We are so proud to enrich our portfolio of prestige brands by such a beautiful luxury fashion brand. The license agreement is aimed at strengthening our brand portfolio for the sake of future top line growth, which is a part of my VISION 2020 for Shiseido Group. The collaboration of our two companies, with their heritage rooted in such diverse cultures as Mediterranean style and Japan, opens excellent opportunities for creating new exciting values.’’ says Masahiko Uotani, Shiseido Group CEO.
‘‘The standards, values, coherence and quality of Shiseido Group perfectly mirror the positioning and path that we have decided to take with Dolce&Gabbana. Hence signing the license agreement with Shiseido represents the ideal choice for the development of our future projects. We are sure that the level achieved by the Dolce&Gabbana fragrances thus far, already well-esta- blished and significant, will be further enhanced thanks to this partnership with Shiseido, and we anticipate that together we will be able to fully develop the potential we believe we have for growth in make-up and skincare.
We are therefore very happy to announce this partnership, and enthusiastically look forward to collaborating on future projects.’’ say Domenico Dolce and Stefano Gabbana.
The negotiations were carried out by Shiseido Group EMEA, Shiseido Group Fragrance Center of Excellence, led by Louis Desazars, President and CEO of Shiseido Group EMEA and President and CEO of Beauté Prestige International. Dolce&Gabbana’s beauty license will be managed from Paris, Shiseido Group EMEA HQ.
‘‘I am very happy and very proud to welcome such a prestigious brand in our portfolio. For us it’s a unique opportunity to collaborate with an extraordinary and inspiring brand in order to bring to life unique creativity and new product experiences. We expect considerable synergy effects from this alliance as it will take full advantage of the organization scale of Shiseido Group EMEA HQ.’’ says Louis Desazars.
By making full use of Shiseido Group’s R&D ability, it is highly anticipated that Dolce&Gabbana enhances its product lines not only in fragrance but also in makeup and even skincare business (around 400 million euros turnover in 2015, only in the beauty activities). Shiseido Group will expand its position in the luxury beauty industry and will significantly increase international turnover.