Truthful to the mission of proposing real products which express artisanal excellence and whose value goes beyond time and beyond fashion, Santoni announces the collaboration with Marco Zanini and the launch of a selection of clothing items for men and women. The project, titled Santoni edited by Marco Zanini, is an edit of timeless classics, not a collection.
Says Giuseppe Santoni “Santoni’s mission is to create beautiful objects that have great quality and a distinctive design. The way we conceive our product can be extended to other categories, which is indeed something our customers have been asking already for some time. The very same spirit informs the Santoni edited by Marco Zanini project, which consists in a series of items aimed at an audience of connoisseurs. Marco is undoubtedly one of the most talented contemporary designers. We connected immediately: we share the same aesthetic codes and a passion for everything that oozes quality, culture and modernity”.
Explains Marco Zanini “Integrity is the distinctive Santoni trait. Their attention for the longevity of good product matches the widely-felt need for fashion that’s less superficial and volatile. I approached this project instinctively. We are witnessing a distracting multiplication of products, which triggers in me the opposite reaction. Tradition involves knowledge, but also calls for slowness and attention. Today, this is the real counter-trend”.
Santoni edited by Marco Zanini will be unveiled in February during Milan Fashion Week.