Prada establishes a commanding presence in Zurich with a new boutique on the legendary Bahnhofstrasse, one of the most exclusive shopping enclaves in Switzerland.
The new store concept embraces a more intimate customer experience. In pursuit of this intensely private atmosphere, Prada re-imagines its stores inviting visitors into a space where comfort is paramount. Different micro-environments are created to welcome all product categories for unique shopping moments. Prada’s focus continues, as it always has, on customer service and the experience, surprise and delight possible in an intimate retail environment.