Paule Ka SS17 Ad Campaign

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ALITHIA SPURI-ZAMPETTI AND MILES ALDRIDGE PRESENT PAULE KA SPRING-SUMMER 2017

Established for more than 20 years in Asia, Paule Ka pays homage to Japanese culture and traditions in its Spring-Summer 2017 collection

For the realisation of the Spring Summer 17 advertising campaign, her third one since she has joined
PAULE KA as creative Director, Alithia Spuri-Zampetti has renewed her collaboration with English photographer Miles Aldridge. The pair have created a lucid Japanese dream of floating bamboo forests and technicolour sunsets, drawing influence from the Torii of Miyajima island, standing steadfast against the everchanging tides.

Each of the four images of the campaign features one of the four iconic silhouettes of the Maison Paule Ka:
the ‘fitted dress’, the ‘A-line’, the ‘full-skirted’ and the ‘fit and flare’. Each style was reengineered in vibrant striped jacquards, the fabrics made in Italy, and meticulously pleated by the Parisian atelier to breathe new life into the classic styles.

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