No boundaries

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Reema Al Banna’s signature architectural cuts showcase her passion to dress the bold, intelligent and stylish woman. Her brand, Reemami, has a new collection that is inspired by how everyone is socially obsessed with his or her love for food. Shweta Bhatia has a tete-a-tete with the designer to find out more

When did you decide to get into this career?
I started my career as a graphic designer before pursuing fashion. I find fashion to be the best way to combine my love for art and design. With fashion, you start designing with a blank canvas. There are no boundaries and you can let your creativity run free. I treat every item I design as a piece of art.I love experimenting with different cuts and silhouettes, creating new, innovative pieces that are not always trend driven.

When did you come up with your own label?
I did a two-year fashion course at ESMOD and in 2009 I launched Reemami. I then participated in a fashion talent competition by S*uce Boutique, gained recognition for my work and got a lot of support to start my own label.

What is your inspiration when you sit to design?
For the Resort collection, I was inspired by people’s obsession with food and its role and visibility on social media. More than ever before, food has seamlessly become part of our daily lives, both aesthetically and socially. We tend to photograph our food even before tasting it and it is considered normal. This is what I find most fascinating. I explored the idea of this new digital ‘reality’ that has emerged with surreal instafood-inspired illustrated prints on architectural cuts and asymmetric silhouettes.

What does your new collection consist of?
The collection consists of A-line and asymmetric silhouettes with occasional cutaways in easy to wear fabrics like crepe and crushed satin. For the first time, I’ve incorporated suede and linen in autumnal hues and introduced simple geometric shapes, square and rectangular panels on solid panels for a fresh versatile look.

What was you big fashion moment?
Every time I see a woman enjoying and having fun wearing my designs I have a fashion moment!

What is your opinion about fashion today?
Social media has changed the face of fashion today, which is why it was such a big inspiration for my Resort collection.

What is your beauty regime like?
I cleanse and moisturize my face twice a day, every morning when I wake up and before I go to bed. My make up is usually minimal. I always put some eyeliner on and a bit of blusher and then I’m out the door!


Who were your fashion heroes growing up?
Queen Rania and my mother.

How would you best describe your personal style?
Comfortable, effortless and bold.

Who are your favorite fashionistas?
Gala Gonzalez, Hanneli Mustaparta and Solange Knowles.

Who was the biggest fashion influence in your life?
My mother.

What are the three things that you never leave home without?
Laptop, Gym clothes and my phone.

Heels or flats?
Flats during the week but I do like to wear heels on the weekend.

Three beauty products that you can’t do without?
Eyeliner, Blusher and Sunscreen

Prints or plain?

Favorite accessory in your wardrobe?
My vintage box clutch. It has really cool hidden compartments and I can wear it with everything!

Three must haves in every girls’ wardrobe?
White shirt, boyfriend jeans and a leather bomber jacket.