Knitty Gritty

Post 133 of 1734

Bicester Village launched it’s first British Wool Collective. In association with The Campaign for Wool and the British Fashion Council, Bicester Village will be celebrating all things woolly with a quintessentially British boutique offering everything from gloves, scarves and hats, to classic and elaborate knitted jumpers, capes and coats.

With a passion for innovative knit design, cousins Anna Singh and Rachael Wood founded Chinti and Parker.

Driven by the concept of ‘material creativity’, the brand uses the finest yarns to create collections underpinned by sophisticated textures and distinctive character, bringing a new level of tactility to contemporary women wear.

Shweta Bhatia caught up with Anna Singh of Chinti and Parker.

Your prints are something of a work of art – have you both always been creative?
Thank you. While I wasn’t exactly making my clothes from a young age, there has always been a creative element to the things I’ve liked doing, from creating different versions of lemonade for the lemonade stand, up to colour innovation when I was at Pout Cosmetics. I may also have had a ‘Bedazzler’.


What does ‘Chinti and Parker’ stand for?

It’s a variant of our great-grandparents’ first names, Chinti and Pakhar.


What made you want to join the British Wool Collective at Bicester Village?

We’re thrilled to take part in the British Wool Collective as a part of an esteemed group of fellow British designers at such a quintessentially British shopping destination. It’s the perfect place to showcase our passion for textile innovation and use of the finest cashmere and merino.


Can you share with us one of your most challenging scenarios from working as a partnership?

It’s actually a pretty smooth process working together, but like any relationship, challenges can occur when we’ve been too busy running around to sit down and have proper communication.


Would you ever consider digressing into other areas of fashion or lifestyle?


At the moment we want to expand our offering to include more outerwear and tailoring options to ensure our customer can create more head-to-toe looks, all while honouring our focus on textile innovation. We also would like to provide more personalisation options, starting with Personalised Letter Sweaters and Monogramming Shop this Christmas.