NET-A-PORTER and Tiffany & Co. announced an unprecedented global collaboration to make select Tiffany designs available for purchase on NET-A-PORTER.COM, beginning April 27 for a limited time.
NET-A-PORTER will be the only authorized online destination beyond Tiffany’s own channels where customers will find Tiffany & Co. jewelry, helping the brand reach new and prospective audiences among NET-A-PORTER’s loyal following in over 170 countries. This engagement significantly furthers the reach of Tiffany’s ecommerce presence, currently in 13 countries.
“Founded in New York, Tiffany has been a renowned house of luxury for 179 years, and brand collaborations with innovative partners like NET-A-PORTER help ensure that Tiffany’s timeless designs reach a new generation of customers, wherever they are,” said Philippe Galtie, senior vice president of international sales at Tiffany & Co. “With their recognized edit and fashion authority, NET-A-PORTER will re-introduce Tiffany to a new audience as more than the legendary jeweler, but an expression of personal style.”
The collaboration will go live on April 27, beginning with an edit of Tiffany’s iconic Tiffany T collection, which perfectly complements the unique style of the modern NET-A-PORTER woman.