The concept for this fragrance was to juxtapose the most mundane and commonplace of all products, the household cleaner, with something so precious – the juice of a luxury brand’s fragrance.
Taking the iconography of a bottle that has no aspirational value and using it as
the inspiration for a vessel to contain something so luxurious and haute couture,
creates the ultimate dichotomy of high and low.
What could be more Moschino than that?