MOSCHINO THE FRAGRANCE

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  • Moschino Fresh - AED 295

  • Moschino Fresh - AED 295

The concept for this fragrance was to juxtapose the most mundane and commonplace of all products, the household cleaner, with something so precious – the juice of a luxury brand’s fragrance.

Taking the iconography of a bottle that has no aspirational value and using it as
the inspiration for a vessel to contain something so luxurious and haute couture,
creates the ultimate dichotomy of high and low.

What could be more Moschino than that?

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