Miu Miu continues its expansion in Korea with a new store opening on Cheongdam-dong, the city’s most prestigious shopping thoroughfare.
Arranged over two storeys, and with a total surface area of approximately 460 square metres, the space is dedicated to the display of accessory, bag, footwear and ready-to-wear collections.
The façade of the store is clad in Miu Miu’s iconic perforated metal curtain. On one side of the building this frames an imposing entrance and window; on the other, a large light box.
Inside, the image of Miu Miu’s retail environment is renewed: the gold damask that has by now become an instantly recognisable brand signature is here sky-blue. Both ceiling and carpet are in that same shade creating a coherent interior that is both intimate and contemporary.