London in Los Angeles

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  • Jourdan Dunn, Christopher Bailey, James Corden and Naomi Campbell at the 'London in Los Angeles' Show Finale

  • Guests arriving at the Burberry 'London in Los Angeles' event

  • Benjamin Clementine performing live at the Event

BURBERRY’S STATESIDE INVASION

By Priya Kumar

In Mid-April Burberry brought its quintessential British heritage to Los Angeles. Holding an event at the Griffith Observatory, Christopher Bailey et al. showcased the Autumn/Winter 2015 collections amongst a cacophony of all things London.

Guests were greeted at the venue by an enclosure inspired by the Royal Parks of London. Wrought iron Georgian gates towered over the landscaped gardens, filled with British lavender and roses; guests mingled against a backdrop of the sunset in the Hollywood Hills.

The journey into the magical world of Burberry continued after the guests took their seats in the custom-made space. The runway collection showcased Burberry’s Autumn/Winter 2015 effort on top British models including Naomi Campbell and Jourdan Dunn. Having had the opportunity to see the AW15 collection for myself at London Fashion Week, I noted its allusion to bohemian wanderlust through paisley and floral inspired Durham quilting. New additions to Burberry’s formidable roster of wardrobe staples include the Bucket Bag, the Burberry Fringe Scarf and the Round Shades collection of sunglasses.

The looks of the evening were created by famed make-up artist, Wendy Row. Featuring a sun-kissed colour palette of smoky shades, matte lip and natural glowing skin using AW15 Burberry Make-up and Kisses lipstick, subdued was the name of the game. With the British heritage brand, less is always more.

The show concluded with exclusive evening wear available only at Burberry’s Rodeo Drive flagship. From floor-length tulle dresses with cutout waistcoats, awards season will never be the same. Silk thread embroidery featured for women and slim-fit tuxedos with grosgrain embellishments for men.

The First Battalion Grenadier Guards closed the show with drums and flutes, leading models and guests outside on an extended runway with the backdrop of the London skyline behind them. Formed in 1656, the Guards have been a part of every British campaign for the past 359 years. Every soldier in the Battalion is a serving solider at Buckingham Palace taking part in Changing of the Guards, Trooping of the Colour and other royal engagements. The Guards continued their performance against flood lit projections of the British and American flags on the façade of the Observatory.

In true Burberry fashion, digital played a huge role in the evening. The show was live-streamed on Periscope—Twitter’s streaming app—and messaged in real-time over Snapchat.

With 78 stores across the Americas, the Griffith Observatory event was a nod to Burberry’s loyal clientele on that side of the Atlantic. Attended by 700 guests from all walks of the entertainment world including the whole Beckham family, Mila Kunis, Elton John, January Jones, Anna Wintour—who incidentally missed the first AW15 show in London to attend the Oscars—Kiernan Shipka, Ryan Seacrest and many more, the British heritage brand certainly Benjamin Clementine performing live at the Event made a splash that’s not soon to be forgotten

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