The makeup category is experiencing a texture revolution with products that give consumers a unique sensorial experience. Indulge with Elizabeth Arden’s New Liquid Assets Color Collection, a luxurious wet collection that is comprised of innovative fluid textures with rich color intensity and long-lasting finishes. Dress your lips in rich color and high shine, show-off your eyes with striking graphically-lined lids and get the luminous glow women crave.
“The wet look trend is still huge on the runways and the red carpet,” says Rebecca Restrepo, Elizabeth Arden Global Makeup Artist. “And it’s very wearable for every day, too. The liquid textures in this collection are easy to apply and create a dramatic effect. I love the versatility—one swipe makes a statement, but if you want something even more striking you can layer and build. If you wear the lipstick, eyeliner and highlighter together, make sure the rest of the face is matte.”