Here Comes the Bride

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  • Hanan Al Mahmoud - Director of JRCC

HananAlMahmoud: “We have made sure through ‪#sbf2016 to offer both a diversified shopping platform and a comprehensive event agenda for an ultimate experience”

Under the patronage of Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, wife of His Highness the Ruler of Sharjah and Chairperson of the Supreme Council for Family Affairs and of Sharjah Ladies Club, Al Jawaher Reception and Convention Centre (JRCC) is organising the inaugural Sharjah Bridal Fair (SBF) from May 19 – 22, which will feature a number of workshops and activities for brides and couples to be.

Speaking in an exclusive interview with Femina Middle East, Hanan Al Mahmoud, Director of JRCC, shares with Yasmeen Maqbool details of the event, as well as, how she planned her own wedding day.

Having hosted 730 social as well as corporate events in three years, and welcomed 350,000 guests, Hanan Al Mahmoud is confident that the JRCC is all geared up and well prepared for its first Sharjah Bridal Fair. “Helping realize the event into a reality, while executing it at a five star facility as JRCC, I am very excited,” says Hanan.

Sharjah being the main artery between the west and east of the UAE, she believes that they cater to a lot of traffic moving between the two. Moreover, she adds that they decided to cater to brides for their first exhibition because figures reveal that more than 200 brides get married every year.
Hanan points that what really sets them apart from other bridal events as The Bride Show, Dubai or Bride Abu Dhabi, or any such event is that we not only cover the commercial aspect of it, where prospective brides and grooms can shop, but also provide intellectual stimulation through various workshops curated to today’s needs.

When asked if she had a wedding planner for her own wedding, she laughs, “I’m a person obsessed with planning. I had my own book, where I kept my clippings and created my own mood board. I felt it is a special night for me and I should be the one to decide whom I share it with.”

She continues, “Mine was probably the first Emirati wedding where I asked my friends to be my brides maids. They all dressed up for it and walked the aisle before me. In fact I changed the entire décor to beige and gold, with a dash of pink to tune in with their dresses.”

Knowing from experience, with a mature head over her young shoulders, Hanan sincerely advises young couples getting married to not be pretentious and end up spending on their wedding day by overspending or taking loans. “A wedding day is a very special day for every couple, but don’t pay heed to what people might say. Instead be mature and enjoy the day for what its worth,” Hanan says with a smile.