Gucci’s New Ringmaster

Post 797 of 1733

When Guccio Gucci founded Gucci in Florence in 1921, who knew that it would go on to become one of the most valuable luxury brands of today with a brand value of $12.4 billion. Along with his three sons, Aldo Gucci, Vasco Gucci and Rodolfo Gucci, Guccio expanded the company to include stores in Milan and Rome. Its signature double-G symbol combined with its prominent red and green brands went on to become the company’s logo. Soon Gucci turned into an international status symbol with celebrities around the world posing in its clothing, accessories and footwear, thereby contributing to the company’s growing reputation. Shweta Bhatia discovers the brands’ journey

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