Femina Ideas – GRAB A DEAL

Post 1606 of 1734

Michele Romanow is a Canadian serial entrepreneur who started three companies before her 28th birthday.Her latest venture, the e-commerce company Buytopia, has ballooned to 2.5 million subscribers nabbing deals on everythingfrom vintage designer bags to spa treatments. Michele started the company with a couple of friends and earned $10,000 (AED 36,700) on the first day of sales. Some of her greatest wins have been about trusting her gut.“In the first year, we had $13,000 (AED 48,000) left in the bank and we bought a $6,000 (AED 22,000) print ad. I thought,‘If no one buys after that, I’m in a lot of trouble.’ That was enormous. We’ve always been gutsy.” Buytopia has saved subscribers over $100 million (AED 376 million) in two years, on brands as varied as Staples, Netflix and Porter Airlines.