Femina Ideas – Juicy Fruit

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Janine Allis dropped out of school at 16, but none of that mattered once she got going. Janine has started and overseen the massive expansion of her brainchild Boost Juice bars. It started with a single store in Adelaide, Australia, in 2000 and now Boost has a presence in 14 countries. As always, the idea was born out of a challenge. Janine was constantly frustrated with the lack of quick and healthy food options for her family. A trip to the US with her husband and three children introduced her to the idea of juice bars and when she returned to Australia, she started her own brand. Her company Retail Zoo is now worth A$223 million (AED 636 million). “What comes first is attitude,” she says. “You might not be the most educated, intelligent, or qualified person for a role, but you might be that someone who has the drive and a twinkle in their eyes, but didn’t have the chance to have the education.”

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