EPIC is an empowerment program that provides business development opportunities to regional fashion talent through a series of initiatives. In collaboration with Samsung Electronics MENA, EPIC will deliver a calendar of events, workshops, sponsorship opportunities, influencer and scholarship programs, all made possible through the synergetic collaboration with industry partners who strive to achieve similar objectives.
In 2016, EPIC will focus on five key initiatives with the aim of maximizing exposure, fostering partnerships, creating business and higher education opportunities, and offering practical tools that will enhance the brand.
A series of workshops will equip designers in the region with invaluable knowledge delivered by industry professionals and stakeholders. Topics of conversation include the advent of digital buying behavior and its impact on designer distribution strategies, how to leverage social media content and collaborations, and how to create stylized runway presentations using cutting edge trends that currently influence the industry.
Exposure opportunities, brokered by EPIC, will facilitate partnerships between key influencers and FFWD designers, accessory and jewelry labels. In addition, selected regional designers will benefit from prestigious university scholarship opportunities to attend Master Level courses at Domus Academy in Milan, so they can further enhance their knowledge and skills.
Participants of the EPIC program will also benefit from regional and international exposure to the who’s who of the fashion world at FFWD’s showroom space in Paris during Paris Fashion Week, and in Dubai during FFWD Season 8. Further benefits from retail opportunities at Pop Up Stores located in commercial spaces across the region will also play a role in facilitating the reputation of fashion designers in the region.