When Patacharapimo’s father, Utai Youngprapakorn, established himself as a pioneer in crocodile breeding in South East Asia in 1950, out of concern for the preservation of the animal, little did he know that his humble beginnings would inspire two generations of women. With an extensive knowledge on exotic skins and a keen interest in fashion, Patacharapimol launched S’uvimol, a luxury handbag line. Sharon Carvalho speaks
to the enterprising mother and her three daughters about the brand and what they bring to the table individually
With the extensive knowledge she gained through the breeding farm her father established and her passion for fashion, Patacharapimol began creating her own bags. Her intention was to be the first luxury handbag line with 100% Thai DNA, and so she infuses the creations with history, knowledge and expertise to create pieces of art.
I have always loved fashion and we since we had our own farm, I thought why not make our own brand using our very own skins.
My father started his business with no knowledge and no experience but he achieved great success because of his strong determination and passion for his work. I also started the fashion brand with no experience in the industry, but my father’s journey inspired me to work hard and to believe in our amazing potential and incredible ability to reach our goal.
I wanted to have a name that had special meaning to me. So, I chose my mother’s name, S’uvimol (pronounced su-vi-mon), because she is the most special woman in my life. This word also means ‘beautiful woman’, which relates perfectly to the bags as they are for all beautiful women around the world.
I have fun with both roles and I’m very grateful to be both for my children, because we get to spend a lot of time together, and it is great that they get to learn by seeing what I do. It happens sometimes that many of the things you want to teach your children are understood better by showing rather than instructing. I’m very happy that all my children want to work with me to grow the business.
I’ve learned that the many failures I have faced have eventually brought nme to the success I have now. Also,
they made me stronger. I believe failure and success always come together.
I hope the bags will be available in every major city around the world to cater to all beautiful ladies.
Having graduated from Rhode Island School of Design in 2011 with a BFA in Industrial Design, Javamond co designs with her mother and prides herself on combining beauty and functionality in a simple and sophisticated manner.
As the oldest daughter, I was the first one to help my mother with the business from the beginning stages. So, everyday, half of the time we work together and half of the time, we live together. During our working time, she is the best business partner anyone could ask for. And during the off time, my mother is my best friend, mentor,
lifeguard and so much more. She is my best everything.
I’ve learned that we should think ahead to prepare for the future. Everything we decide today and do today will affect our business in the future.
I think it is the combination of my design skill and my unique marketing creativity. I’m a two-in-one input to the business because not only do I create the bags, I also manage the sale of them too. I love both aspects and I enjoy my work in both, designing and selling, very much.
I’d like S’uvimol to be one of the most coveted handbag brand among the many global brands.
I think dealing with many kinds of people in the organisation is the most challenging part of my work. For instance, learning how to work with different kinds of personalities, how to inspire your staff to understand the brand value, how to bring the best performance from your staff, how to make the organisation strong etc.
With a degree in Communication Design from the Fashion Institute of Technology, Bhonbhisa lends a hand to the design process and is also the International Retail Manager.
I see myself more of like my mother’s best friend, and at the same time, her personal assistant. I feel that there is no gap of age between my mother and I. We do almost every activity together. Also, the more I grow up, the more I have the ability to help her in many areas, which is why, sometimes, I am her personal assistant.
Having good balance in design is what is very important. Many times I like simplicity but yet there are a lot of times that I like complexity. But since I am in precious skin business, I would say that the most important thing is the quality of the skin because each one takes years and years of care to make them perfect.
I love the moments when we give opinions to one another. Receiving feedback from someone who has good intention towards your business is very important and I am very happy to hear all of it.
In five years, I see the brand as not only a handbag store but as a full closet store for women. I see it as a complete brand for apparel, accessories, bags, shoes, and perhaps beauty.
My sisters and I are best friends. And sometimes we think of ourselves as ‘The Powerpuff Girls’. We do everything from eating to working together.
Developing her interest in fashion, communication and media, Sivanuj studied Motion Media Design from Savannah College of Art and Design. With that knowledge and the experience she gained through various internships, she honed her skills and is now the Graphic Designer of the brand.
She is my best friend.
What I love about motion/graphic design is that it is a visual communication either through typography or illustration. My favourite part is playing with type and composition.
How do you incorporate your skill set into the brand?
If I were to compare motion /graphic design to a physical object, it would be a picture frame. I believe that a beautiful frame elevates the value of the picture it is holding. My job as a graphic designer is to create the most
outstanding brand image. Graphic design helps convey the message and identity of the brand.
She has always told me to never give up on my dreams.
Absolutely nothing. I love S’uvimol the way it was created by my mother and we will continue to support and improve the brand, as much as we can, so that it is the best it can be.