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The plus-size women’s clothing retailer has taken the fashion world by storm with their #IamMe Campaign. Featuring a mix of familiar faces, emerging talent, digital influences and models, the campaign aims to highlight how diverse women can be and prove that fashion can and should be accepting beyond size. The squad of inspirational women showcase their unique stories and fashion credentials in the campaign video. With the campaign, Evans hopes to show that women are strongest when they are united and that fashion can give people a lot of confidence.