The Next Generation of Glow Inspired by K-Beauty: Fresh-Faced Beauty
“Tri-brid” moisture balms and flushes of color bring out skin’s natural glow
“Glow is the essence of beauty.” – Estée Lauder
Drawing inspiration from K-beauty glow trends, Estée Lauder introduces Genuine Glow, an effortless hybrid skincare and makeup collection that gets your inside glow to show on the outside; the natural glow that shows from following your passions, being vibrant and living the life you want to lead. New water-light and oil-free face and eye moisture balms with transformative textures work to hydrate, prime, and tone skin to reveal a natural, fresh-faced glow and instantly bring out an inner light. With daily use, the expert antioxidant-infused skincare formulas minimize the look of pores, help even-out tone and refine skin’s texture for a smoother, glowy complexion – your own skin, only better. Expert, hybrid “good-for-you” moisturizing makeup formulas give wind-kissed, sheer flushes of color as they nourish, brighten and highlight face, eyes and lips.
Genuine Glow – The Lineup:
Priming Moisture Balm with and without SPF 15
In a flash, this “tri-brid” water fusion balm perfects, primes and hydrates. Light-diffusing technology blurs imperfections for a satin smooth feel and look. The ultra lightweight, oil-free formula includes rice bran protein to help improve skin’s natural hydration, and glucosamine to gently refine texture. Plum and molasses extract help even skin tone. Natural lecithin minimizes the look of pores and helps balance excess oil to reduce shine. Leaves skin feeling fresh and smooth, with a natural-looking glow. Apply AM and PM on clean skin (AM only for SPF 15 balm).
Priming Moisture Eye Balm
Tri-benefit water fusion balm with a smoothing texture just for eyes. Reveals a more rested look as it refreshes with a light cooling feel. Molasses extract, plum and Vitamin C work to brighten dark circles as glucosamine gently refines texture. Sea Algae blend and Golden Chamomile help reduce the look of puffiness. Apply AM and PM on clean skin around eye area.
Blushing Creme for lips and cheeks
Sheer, effervescent color. This lip and cheek blushing creme gives skin an ultra-natural, wind-kissed outdoorsy glow and flush of color. A perfect, creamy blend of nourishing, skin-loving hyaluronic acid moisturizers, Vitamin C and E and luminous optics leave skin looking fresh with effervescent color. Available in two shades, Sweet Cheeks and Peachy Keen, that embrace all skin tones. Smile and apply over cheek apples and lips for a kiss of luminous color and instant glow.
Eyelighting Creme for eyes and face
A highlighting wash of color. This air-light, multi-tasking formula touches onto lids, cheeks and brow for precise pops of light and water-fresh washes of sheer color. As an eye brightener, it reflects the natural light of eyes and provides a wash of iridescent color to lids. Eyes look illuminated and awake. As a skin refresher, the highlighting creamy, fluid creme enhances skin’s natural luminescence, and blends seamlessly. Available in three shades, Gleam Glow, Bare Blush and Sweetest Thing, skin looks luminous and glowing from within. Apply to eyelids, cheekbones and anywhere on the face for immediate light.
Reviving Oil Lip Tint
Just-kissed color and lip-loving hydration in an emollient oil glossy cocktail that helps to restore optimal moisture, smooth lips and deliver a baby-fresh glow. Plumps, hydrates and invigorates lips for a perfectly rosy pout. The pH activated stain brings a healthy natural-looking color to lips. Universal sheer shade glows well with any skin tone. Goes on clear and then blooms to enhance the natural shade of lips.
Let your Glow Show: NEW Estée Lauder Genuine Glow at Estée Lauder counters across the Middle East beginning October 2016.