TAKE ACTION, PROTECT THE OCEAN – DAVIDOFF COOL WATER ENGAGES CONSUMERS IN CONSERVATION WITH A FILM FEATURING SCOTT EASTWOOD
The first fragrance to be inspired by the ocean, DAVIDOFF Cool Water is now leading the way to help protect the ocean. This summer, the brand has released a new film featuring its ambassador Scott Eastwood. The message of the film is a call to action to safeguard one of the world’s most precious natural resources — but also one of its most endangered. The film is an extension of DAVIDOFF Cool Water’s long-standing Love the Ocean campaign in support of the National Geographic Society’s Pristine Seas project, which aims to protect 10% of the world’s ocean by 2020.