Campaign Captures the Tough and Tender Face of New York City
Coach, Inc., the New York luxury fashion and accessories house, unveils its global ad campaign for Coach 1941 Fall 2016. Featuring designs that debuted at the men’s and women’s fashion shows, the images evoke a spirit of optimism and energy, set against a wistful New York City skyline.
Lensed by renowned photographer Steven Meisel, styled by Karl Templer and art-directed by Baron & Baron, the images were shot on location in Brooklyn. The mood of the collection—feminine and tough—is reflected in the backdrop of the photographs; nostalgic, retro American cars face off against a bold New York City skyline.
The campaign is cast with models full of personality and attitude, including Rianne Van Rompaey, Sandra Schmitt, Jing Wen, Caitie Green, Dilone and Finnlay Davis. These diverse fresh faces are depicted as a gang full of youthful rebellion and optimism, drifting around their local parking lot. The Coach gang’s look is a mix of old and new, hard and soft, cool and classic. Workwear-inspired patchwork and oversize shearling coats are layered over feminine silks and strong, sporty Varsity jackets are worn with delicate, colorful tea dresses.
Creative Director Stuart Vevers says, “Coach is about New York City. The word ‘cool’ as we know it and Coach were both born in the city in 1941—and they’ve both had 75 years of swagger in pop culture.” Vevers adds: “I wanted to capture that pop sense of cool in this collection. It’s about ease, utility and fun—a type of creative subversion and bringing a new perspective to luxury.”