In Celebration of the 45th UAE National Day and with an ongoing commitment to supporting regional brands , Level Shoes Partners with Emirati Designer, Huda Al Nuaimi for a Pop-Up. Over the long weekend guests are invited to get newly bought shoes customised with Huda Al Nuaimi’s signature embellishments.
Emirati designer, Huda Al Nuaimi is renowned for her love of handcrafting, embroidery and embellishments, which have been a staple of her brand since 2010. In early 2016, Huda Al Nuaimi released her statement accessories line of “Happy” handcrafted embellishments, celebrating her modern and artistic approach to a traditional craft, and brining the art of handcrafter luxury customisation to the front line of the region’s fashion scene and received both regional and international recognition.
“Collaborating with Level Shoes has been truly exciting! Not only is it a global leader in the footwear industry, it is also the perfect example of a successful home-grown brand from the U.A.E which really makes me proud” Huda Al Nuaimi, Designer
Trained by the London College of Fashion, Huda Al Nuaimi hit the Dubai fashion scene in 2010, with her local attire label, “MALAAK” which was later rebranded to her current namesake label “Huda Al Nuaimi”.
“We worked on a selection of luxurious handcrafted embellishments using the finest materials, to adorn peoples clothes and shoes. This collaboration celebrates the creativity, craftsmanship and calibre of our growing fashion industry in the U.A.E during the National Day festivities.” Huda Al Nuaimi, Designer
To compliment Level’s in-store theme of ‘Illuminate” Huda created a pop-up that both stands out and reflects the aesthetics of the theme. “A giant shooting star came to mind, it is a perfect representation of glamour, glitter and shimmer, which are staple to the region’s style aesthetic.” Huda Al Nuaimi, Designer
The pop-up will be up as of November 30th until December 3rd and will be located within Level Shoes’ Contemporary area.