EUPHORIA CALVIN KLEIN
ANNOUNCES NEW GLOBAL ADVERTISING CAMPAIGN FEATURING SUPERMODEL NATALIA VODIANOVA TO CELEBRATE FRAGRANCE’S 10TH ANNIVERSARY
The campaign heralds the return of supermodel and philanthropist Natalia Vodianova, the original face of euphoria Calvin Klein.
For ten years, euphoria Calvin Klein advertising campaigns have artfully brought a beautiful dream to life with lustrous imagery and fantasy-like interpretation. The new campaign imagines a women’s fantasy, heightened by the presence of a male counterpart, model Tyson Ballou.
Renowned photographers Inez Van Lamsweerde and Vinoodh Matadin shot the campaign on location on a stunning Hawaiian beach with creative agency Lloyd & Co in conjunction with Calvin Klein, Inc.’s in-house ad agency and creative studio.