COILING WITH LEGEND, THE SEDUCTIVE SERPENT IS WOUND TIGHT WITH THE HISTORY OF HUMANITY.
RENOWNED FOR THE ABILITY TO HYPNOTISE ITS PREY, THIS SKILL IS ATTRIBUTED TO NO OTHER ANIMAL – THE SNAKE IS FAMOUS FOR AN ABILITY TO SEDUCE.
BVLGARI, MASTER OF THE AESTHETIC, IS KNOWN TO POSSESS THIS SAME POWER.
BY NO COINCIDENCE, THE SERPENTI COLLECTION IS ONE OF THE MOST BELOVED AND ALLURING, TO EVER STRIKE THE WORLD OF JEWELLERY.
The new Serpenti collection
Encircling fingers, coiling wrists, nibbling earlobes, and dangling as necklaces, the new Serpenti collection is as multifaceted as it is innovative. Celebrating the captivating qualities of a jewel – or of the eye – the new designs focus on the penetrating stare of the snake. At the centrepiece of Serpenti design is the precious snakehead, inspired by the 1960s-70s Bulgari serpents that heralded this dangerous yet hypnotically beautiful element of the animal. In different interpretations – whether the head bites its tail as it encircles the finger or wrist, or dangles as a pendant for the first time ever for Serpenti design – the snakeheads may be sharp or round, flat or three-dimensional, minimalistic or sparkling with pavé diamond. No head is alike but all are indicative of the Bulgari distinction. In keeping, each creation watches with singularly gorgeous gemstone eyes, witness to the masterful expertise of the Roman jeweller. Further adopted from the 1960s-70s era, when design distinction was king, is Serpenti’s magnificent use of the hexagonal scale pattern, a sort of modernised leitmotif. This motif’s true design element has been able to lend a heralded versatility to its artisanal patterns. Imitating the natural beauty of a snake’s scales, the spellbinding effect is created of precious jewels and metals, and interpreted in countless ways: repeating in diamonds for a full pave bracelet; carved into the scales of a pink gold ring; in a net design to lightly encircle pave diamonds around the wrist; or as the precious angular markings atop the snakehead. The distinctive design is flexible in its adaptable design, rendering it wearable from day into night. To whit, this idea of modular jewellery was first invented by Bulgari in the 1980s, quickly becoming a hallmark of the Roman jeweller’s style. Lending a versatility to the modern woman, such creations expanded the concept of how and where jewellery may be worn. Since, modular jewellery has become an accessory staple to the stylish modern woman, for its versatility, contemporary appeal, and bold elegance.