Burberry has today unveiled elements from its first straight-to-consumer collection, including a preview of the new advertising campaign launching on 19 September after the Burberry show, and the announcement of a new collaboration with The New Craftsmen
“This campaign reflects a collection inspired by Virginia Woolf’s Orlando and also sets out to honour the many skilled craftspeople who work on Burberry’s iconic products. I am therefore very proud to be sharing Mario Testino’s incredible portraits of Jean Campbell, Cavan McCarthy and Alex Dragulele, which we have set alongside portraits of our talented Burberry artisans.
In this spirit of honouring contemporary artisanal excellence, we are also proud to announce an exciting collaboration with The New Craftsmen as part of our September presentation during London Fashion Week.
Just as Virginia Woolf’s Orlando is both a love-letter to the past and a work of profound modernity, this week-long exhibition aims to nod both to the design heritage that is so integral to Burberry’s identity, and to some of Britain’s most exciting creators, and the innovation and inspiration behind their work.”
Burberry Chief Creative and Chief Executive Officer Christopher Bailey