Burberry Launches New Fragrance, Mr.Burberry With A Campaign By Oscar And Turner-Prize Winner Steve Mcqueen

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  • 2016 MR BURBERRY CAMPAIGN LOOK B

  • 2016 MR BURBERRY CREATIVE PACKSHOT

Created by Chief Creative and Chief Executive Officer Christopher Bailey, working in collaboration with perfumer Francis Kurkdjian, Mr. Burberry captures the essence of London – a city of great contrasts and contradictions – traditional yet irreverent, elegant without being pristine.

Shot by Oscar® and Turner Prize-winning British director Steve McQueen, the campaign includes TV, print and a director’s cut film featuring British actor and musician Josh Whitehouse and British model and actress Amber Anderson. Titled ‘I Won’t Complain’, the soundtrack was created by British singersongwriter and Mercury Music prize winner Benjamin Clementine.

Christopher Bailey, Chief Creative and Chief Executive Officer, Burberry
“Mr. Burberry is our most significant men’s fragrance to date. Inspired by the iconic Burberry trench coat and by London, a city of great contrasts and contradictions. It is traditional yet irreverent, elegant without being pristine. It perfectly encapsulates a mood and an attitude that today’s Burberry man will recognise as his own.”

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