BURBERRY CELEBRATES THE LAUNCH OF MY BURBERRY BLACK WITH AN EVENT HOSTED BY LILY JAMES
Last night, British actress and face of My Burberry fragrances Lily James hosted an event at Burberry’s all day café Thomas’s to celebrate the launch of My Burberry Black, the new parfum for women inspired by the black Heritage Trench Coat.
The event was attended by Burberry Chief Creative and Chief Executive Officer Christopher Bailey, Burberry models Lily James, Josh Whitehouse, Todd Dorigo, Toby Huntington-Whiteley, Clara Paget, Douglas Booth as well as Jenna Coleman, Matt Smith, Cressida Bonas, Ellie Bamber, Laura Carmichael, Freddie Fox, Izzy Bizu and Alice Manners. The space was transformed with floral to celebrate the fragrance’s notes and character.
The event celebrated the reveal of the My Burberry Black campaign which launched globally yesterday. The campaign, shot by Photographer Mario Testino, marks Lily James’ debut for Burberry and her first ever global advertising campaign.