BOTTEGA VENETA INTRODUCES ITS FALL / WINTER 2016 ADVERTISING CAMPAIGN: THE ART OF COLLABORATION WITH VIVIANE SASSEN SHOT AT GRANDE CRETTO OF GIBELLINA BY ALBERTO BURRI IN SICILY
Bottega Veneta’s ongoing project returns for the Fall / Winter 2016 advertising campaign through the lens of Dutch photographer Viviane Sassen.
The campaign was shot in Sicily, Italy, in the spectacular and monumental scene of the Grande Cretto of Gibellina by Alberto Burri, a land art of approximately 80,000 square meters. Burri, a pioneering post-war Italian artist whose work was recently presented in New York at the Guggenheim Museum in a retrospective exhibition, conceived the Grande Cretto as a memorial to the village of Gibellina, which was entirely destroyed by an earthquake in 1968 and could not be rebuilt. He covered the ruins of the town with massive blocks of concrete accentuated by an infinity of cracks (or ‘cretto’) between them, in a symbolic celebration of life and art. This suggestive and stark piece of land art in candid white cement is a breathtaking stage to frame a collection that is elegant, soft and rich in movement. The long and lean silhouettes effortlessly envelop the bodies of models Simon Fitskie and Rianne Van Rompaey, while the fluidity of the softest fabrics, the sophisticated dark yet vibrant palette of peacock blue, royal red and enduring blacks are juxtaposed against the dazzling whiteness of this masterpiece of contemporary artistic landscaping.
Viviane Sassen had already cast her unique eye into the world of Bottega Veneta when she shot the Spring / Summer 2016 campaign at the Jardin d’émail, the impressive installation by Jean Dubuffet, and her singular sensibility for shooting outdoors and keen sense of light and darkness are the perfect language again for this Fall / Winter 2016 collection. “Viviane’s photography has an inescapable enigmatic quality to it, a refinement and acute independence. Together we have explored both the artistic landmarks for the campaigns that are more than a backdrop but rather an added voice to our collaboration”, says Tomas Maier.
The Art of Collaboration was introduced by Tomas Maier, Bottega Veneta’s Creative Director, after he joined the house in 2001. The ongoing project invites world-renowned visual artists to collaborate on the campaign for each season. Viviane Sassen has joined this list of celebrated photographers, which includes Nobuyoshi Araki, Nan Goldin, Philip-Lorca diCorcia, Pieter Hugo, Peter Lindbergh and Juergen Teller, who have contributed to the creation of Bottega Veneta’s advertising portfolio.