Apple® and Hermès today introduced Apple Watch® Hermès, a new collection of Apple Watch in stainless steel with finely crafted leather bands in distinctive styles from Hermès, including the Single Tour, Double Tour and Cuff, while respecting the design and functionality of the Apple Watch. The collaboration merges Apple’s unparalleled product innovation with the heritage, iconography and craftsmanship of Hermès, creating a unique expression of Apple Watch.
“Apple and Hermès make very different products, but they reflect the deep appreciation of quality design,” said Jonathan Ive, Apple’s chief design officer. “Both companies are motivated by a sincere pursuit of excellence
and the desire to create something that is not compromised. Apple Watch Hermès is a true testament to that belief.”
“At Hermès, we strive to provide our clients with elegant, creative and functional objects for their everyday lives,” said Pierre-Alexis Dumas, Hermès’ executive vice president in charge of artistic direction. “What more contemporary and relevant expression of this principle could there be than this collaboration with Apple.
We are strongly united by the same deeply held ideas and principles. I see it as the establishment of an alliance in excellence; like horse and carriage, a perfect team.”