A Day For Creation

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  • 3.00PM
    TIME TO FOCUS
    Changing into white jeans by Dolce & Gabbana, a blouse from Kooples, a blazer from Reiss and heels from Christian Louboutin, Sally heads to her office to sit down and get work done. “There is a lot of admin work that goes into running a business and this is when I do it. I also schedule all my meetings and catch up on emails.”

  • 9:00AM
    FRESH BEGINNINGS
    Looking forward to a day full of inspiration and innovation, Sally dresses in jeans from Topshop, a top from BCBG Max Azria and wearing limited edition suede Nike Air Force 1 shoes. She begins her day at SoH Art + Beauty where she spends time with her team. “It’s the time of the day where I get most of my work done before the day gets hectic and busy.”

  • 12:00PM
    UNIQUE CREATIONS
    Challenging herself to come up with new ideas and be creative, Sally dons an oversized jumper from LNZ Clothing and pairs it with jeans from Topshop and Shanghai Special Edition Air Max sneakers from Nike. “I love working on creative projects and design initiatives so it’s all about the brainstorming session for unique customization designs.”

  • 8.00PM
    FOR FOOD AND FAMILY
    A fun evening made up of lots of laughter and yummy food has Sally wearing a top from Sandro, jeans from Topshop, a leather jacket from Kooples, Prada heels and carrying a Chanel purse. “It is so important to spend quality time with family and close friends. Everyone has busy schedules but you need to find time for those that are close to you.”

As the creative entrepreneur behind the innovative beauty concept SoH Art + Beauty, Sally Soheili explores the intersection of visual art, beauty and fashion. Sharon Carvalho spends the day with the young, artistic woman to discover where she finds her inspiration

Photographs by: Sarfaraz Ali Photography

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